Superfeet: Shaping a More Accessible Future in Footwear and Wellness

Introduction: Innovation with Purpose

Superfeet has been a trailblazer in the footwear and wellness industry for over 40 years. With a unique approach to insoles, recovery footwear, and wellness advice, Superfeet is committed to making a positive difference in people's lives. Recognizing that how you do business is as important as why, Superfeet partnered with Zenyth to conduct a WCAG 2.1 Level AA Audit for their desktop and mobile platforms.

Scope of Work: Comprehensive Accessibility Strategy

Our collaboration with Superfeet was designed to ensure a universally accessible digital experience:

• WCAG 2.1 Level AA Audit: A thorough evaluation of Superfeet's desktop and mobile platforms to ensure compliance with the highest standards of digital accessibility.
• Audit Retest/Verification: Subsequent assessments to validate the successful implementation of recommended accessibility features.
• Remediation Oversight/Consulting: Expert guidance during the remediation phase to ensure full compliance with WCAG 2.1 Level AA standards.

The Audit: A Focus on User Experience

The WCAG 2.1 Level AA Audit was meticulously conducted to cover both desktop and mobile platforms. Our approach combined automated scans, manual evaluations, and user experience testing to identify and address any accessibility barriers.

Results and Remediation: A Commitment to Inclusivity

Upon completion of the audit, Superfeet received a detailed report outlining areas for improvement and those already in compliance. Demonstrating a strong commitment to inclusivity, Superfeet acted swiftly on our recommendations. Zenyth provided ongoing Remediation Oversight and Consulting to ensure that all changes were effectively implemented and compliant with WCAG 2.1 Level AA guidelines.

Conclusion: A Step Forward in Accessible Wellness

Through its partnership with Zenyth, Superfeet has set a new standard for accessibility in the footwear and wellness industry. This case study exemplifies how a commitment to digital accessibility can significantly broaden a company's reach and impact. By adhering to WCAG 2.1 Level AA standards, Superfeet ensures that its innovative products and expert advice are accessible to a diverse and global audience, reinforcing its mission to make a positive difference in people's lives.