Born Accessible Development: Setting the Standard for Inclusive Digital Experiences

Crystal Scott, CPWA

March 6, 2025

At Zenyth, born accessible development is more than a principle—it’s our standard. We believe that everything we develop should be accessible and WCAG 2.2 conformant to the highest degree possible. We don’t just meet minimum requirements; we set an example, striving for the perfect balance between usability, accessibility, and user-centered development.

Born Accessible

Commitment to Higher Standards in Development

Accessibility isn’t an afterthought in our development process—it’s embedded from the very beginning. Every product we build is planned with accessibility-first principles, ensuring that the final experience is usable for everyone. Our approach includes:

  • Comprehensive testing methodologies, including manual audits, automated testing, keyboard navigation, and screen reader evaluations before calling something accessible.
  • Internal peer reviews, because even experts benefit from a second set of eyes.
  • Testing and validating our work across multiple platforms, including Webflow, WordPress, Shopify, BigCommerce, and Magento.
  • Understanding platform limitations and overcoming them through custom code, scripting, and strategic recommendations.
  • Educating and collaborating with development teams, ensuring accessibility knowledge is passed on and applied consistently.

We recognize that accessibility extends beyond compliance—it impacts real people. That’s why we test with real users whenever possible, ensuring that accessibility isn’t just theoretical but actually functional in the real world.

Accessible Development Across Platforms

We have extensive experience developing accessible solutions across multiple CMS platforms and custom code environments. We recognize that each platform has its limitations, but we also know how to work within and around those constraints. Accessibility is never an accident—it is planned, structured, and implemented with intent.

Our deep understanding of semantic HTML, ARIA, and JavaScript best practices ensures that we’re building functional and WCAG-compliant components, such as:

  • Tab panels vs. lists—knowing when to use one over the other based on user needs.
  • Carousels—ensuring they have name, role, value attributes, keyboard support, and screen reader-friendly updates.
  • GIF images and auto playing media—providing proper pause controls and respecting user preferences for reduced motion.
  • Accessible video content—ensuring captions, transcripts, and audio descriptions are provided.
  • Mega menus and complex navigation structures—optimizing for efficiency and screen reader compatibility.

When we build, we’re not just thinking about today’s accessibility needs; we’re anticipating tomorrow’s. With evolving standards, emerging assistive technologies, and growing digital inclusion initiatives, we make sure that what we develop today will still be accessible in the future.

Fixing What Others Break: The Reality of Accessibility Remediation

Too often, we encounter websites that are visually stunning but fundamentally inaccessible. Many business owners are sold on the flashy, cutting-edge designs that come with animations, GIFs, and interactive elements, only to later discover their site is non-compliant and vulnerable to accessibility lawsuits. This is where our remediation expertise comes in.

We specialize in fixing accessibility issues without sacrificing aesthetics, ensuring that:

  • Animations and GIFs can be paused or disabled.
  • Auto playing elements give users control over motion.
  • Complex UI components, such as dynamic content and mega menus, are fully operable with a keyboard and screen reader.
  • ARIA roles, names, and values are properly assigned to interactive elements.
  • Form fields, buttons, and navigational elements are properly labeled and structured for assistive technology users.
  • Color contrast and typography are optimized for readability across all devices and environments.

We don’t just fix the symptoms of poor accessibility—we address the root causes, ensuring that future updates don’t reintroduce the same issues.

Educating & Supporting Development Teams

Not every developer is an accessibility expert, and that’s okay. We work hand-in-hand with development teams across Webflow, Shopify, BigCommerce, WordPress, and more to train, support, and guide them in building born accessible products. Whether we’re teaching best practices, remediating past issues, or consulting on new builds, we ensure that accessibility isn’t undone after our work is completed.

Our support includes:

  • Code reviews and accessibility audits before and after launch.
  • Developer training sessions focused on accessibility-first development.
  • Guidelines for maintaining accessibility across future site updates.
  • Consultation on accessibility-friendly design choices, reducing the need for remediation later.

We aim to empower teams with accessibility knowledge so they can carry accessibility forward in all future development efforts.

Born Accessible Development is the Only Way Forward

At Zenyth, we believe accessibility should be the foundation of digital development—not an afterthought. We’re here to build long-term relationships, ensuring that accessibility stays intact, respected, and continually improved.

By embedding accessibility into development from the start, we create products that not only comply with WCAG standards but also enhance usability for everyone. The result? Digital experiences that work for all users, across all devices, and with all assistive technologies.

This is born accessible development. This is the only way digital products should be built. Contact us to discuss our approach and find out how you can partner with us today.

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