CASE STUDY

Pair of Thieves

An apparel brand that sells out at Target partnered with Zenyth for end-to-end accessibility: brand and style-guide review, ADA design feedback, development audits, screen reader testing, and ongoing oversight of every new campaign.

  • IndustryApparel
  • PlatformShopify
  • EngagementDesign review + audit + ongoing oversight
  • StandardWCAG 2.1 AA
THE CHALLENGE

Keeping a fast-moving brand accessible

Pair of Thieves ships basics with a strong social mission and a fast campaign cadence. Keeping every new brand campaign and build accessible, from style guide to live site, takes accessibility embedded across the whole process, not a one-time audit.

  1. Brand assets, colors, and fonts that had to be checked for accessibility.
  2. Design concepts and iterations that needed ADA feedback before build.
  3. A development build requiring a full audit and screen reader testing.
  4. A steady stream of new campaigns and builds to keep compliant.
OUR APPROACH

Accessibility from style guide to shipped campaign

We reviewed the brand and style guides, annotated designs with ADA feedback across iterations, audited the development build with automated tools and manual screen reader testing, and provide ongoing oversight for new work.

Style and brand guide review

Assessed brand assets, colors, and fonts for accessibility compliance.

Design concept annotations

Annotated Figma and XD designs with ADA feedback.

Design iterations

ADA design feedback across multiple rounds of iteration.

Development build audit

Accessibility audit of the development build with automated scan tools, documented for reference.

Screen reader testing

Manual keyboard and screen reader testing, then remediation oversight.

Ongoing oversight

Continuous auditing and compliance for all new brand campaigns and builds.

THE IMPACT

Accessible, campaign after campaign

  • Brand assets, colors, and fonts assessed for accessibility.
  • ADA design feedback across multiple iteration rounds before build.
  • A development build audited and screen-reader tested, with remediation oversight.
  • Ongoing auditing and compliance for every new campaign and build.

Ready to make your store accessible?

Talk to Zenyth See our services